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To Convert Visitors to Buyers, Align Sales, Marketing and Support

Marketing has quickly and successfully adapted online. Have you noticed the number of websites offering great content? It’s hard not to. There are free webinars, podcasts, whitepapers, videos, e-books,...

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When Was the Last Time You Were Told the Seller Is King?

Never, I hope. The notion that understanding, knowing, empathizing with, catering to, and serving the needs of potential buyers – in the ways they want to be interacted with -is no new phenomenon.  It...

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Customer Service: Insights for Marketing and Sales

We all need customer service at one time or another for a product or service we’ve purchased. Very recently, I contacted customer service to help me fix a computer problem. They fixed the problem and...

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Providing Superior Customer Service: 10 Common Problems and Solutions

“To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected.” ― Tony Hsieh, CEO of Zappos...

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